However, the optimal time is generally between 11am and 2pm. LATEST Instagram Engagement time chart from Sprout Social.ģpm is a good time to post on Instagram. OLD Instagram Engagement time chart from Sprout Social. But the quieter times became even quieter.Ĭompare the charts below – old 2020 followed by the latest. Last year, the trends showed that the best times became better. There are now clear patterns about when it is a good time to post and when to avoid in 2023. But interestingly, rather than widening the data, it has actually narrowed it. The fact that more people are working at home also seems to have had some impact on the time that people spend on Instagram. We’ve seen improvements to the platform with the addition of Reels on Instagram, enhancements to Instagram Stories, and encouraging discovery on the Explore tab. In terms of time zone, studies have shown that working in Central Daylight Time (CDT) is top for getting the most engagement. Keep reading to discover the best times for each day and industry, and learn how to find your own account’s best times that are working right now! The best daily posting time is Monday through Friday at 11am. The best time to post to Instagram is on Tuesday between 11am and 2pm. Work with that algorithm! When is the Best Time to Post on Instagram? You’ll get your stuff seen by more people. By ensuring you post when your audience is around, you increase chances of engagement. We all know the more likes and comments a post gets, the more people Instagram will show it to. The other reason why posting time matters is that it helps with engagement. It let them see new posts at the top of the feed with the tap of a button. It was part of measures to give users more control over their feed. They call it ‘ timeliness,’ and since 2018 it adds more weight to when something was posted. One big consideration about finding the best time to post is an algorithm thing. That’s why it is important to understand why posting time matters, and how it impacts your own account. For others, if the key window is missed, the post is doomed to fail. It does, and we’ll tell you how to nail it.įor some, the exact time of the post doesn’t have a massive impact. So of course you want to make sure your audience gets to see it! You’ve picked some great hashtags for Instagram, and maybe even a few popular emojis. You’ve spent hours coming up with engaging Instagram post ideas and crafting great content in the best image sizes. Whether they are relaxing at the beach or going out for lunch, users are choosing to put their social media aside – making a substantial amount of followers miss your content.Wondering the best time to post on Instagram? For those summer months, however, it's a much different story. Use Your Weekends to Connect With Your Social Audience and Plan for the Week Aheadĭuring the cold autumn and winter months, weekend plans include staying indoors, sipping a cup of hot chocolate, and scrolling social media endlessly. Chances are, your followers won’t be on social media until it gets dark outside anyway. But for the evening, push posting to 6 PM–9 PM instead. Generally, you can still post in the suggested morning and afternoon times. However, with more opportunities to go out in the summer, posting later in the day may be more beneficial for your business. During those times, users are probably starting work, taking a lunch break, or about to eat dinner – all usual points in the day where people scroll through their phones. Typically, the best times to post on social media, ie Instagram, Facebook and LinkedIN, are weekdays at 9 AM, 11 AM–1 PM, and 5 PM. When is The Best Time to Post on Social Media During the Summer Work Week? So, when should you post on social media during the summer to stay relevant and noticed? Don't worry – Social Stamina is here to help you find that out!
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