That year, Swift bought her first home in Beverly Hills. The triumph of Swift’s album ushered in a new chapter in her real estate story as well. In 2010, Swift’s star soared with Speak Now-which defied downward trends in album sales and sold 1,047,000 copies in the US in its first week. Swift’s zest for something “different from everywhere else I see”-described by journalist Jody Rosen for Vulture as an “eye-popping cacophony of patterned wallpaper and fabrics”-foretold current interior design trends toward all things vintage and maximalist and helped solidify her accessible, lightly quirky girl brand.Īs Swift picked out tiles and wallpapers in 2009, she described her decorative instincts as “whimsical quirky eclectic tree house.” Four years later, Rosen described the final product as a “Shabby-Chic Alice in Wonderland.” The eye-catching abode, seen in Swift’s 2020 Netflix documentary Miss Americana, was basically the godmother of grand-millennial design. Swift cobbled her 5,000 square-foot starter home together by purchasing two units-a construction endeavor to which she would later return, much to the consternation of some of her neighbors in Tribeca years later. ![]() Beverly Hills (and Nashville): That’s where Taylor wants to beĮver the industrious one, Swift made her first purchase at age 20, when the Wall Street Journal reports that she purchased her Nashville condo on Nashville’s Music Row for $2.377M in 2009. It should come as no surprise, given her family history, that as Swift’s album sales rose, she began to park some of that cash into real-estate investments. An aptly titled 2016 post from The Ringer asked, “When Did You First Realize Taylor Swift Was Lying to You?” In spite of the “ underdog” narrative that the singer cultivated early in her career, some critics pointed out that she was born into considerable money: Her mother is a former marketing manager, and her father, a Merrill Lynch stockbroker, descends from three generations of bank presidents, according to the New Yorker. Since the beginning of her career, Swift’s so-called “authenticity” has been at the heart of her detractors’ skepticism-and wealth has long played a part in sowing that mistrust. Through the years, the singer has woven her homes and their own histories into her music and, conversely, used her real estate purchases to weave herself into their histories too. ![]() They’ve helped define her aesthetic and become part of her lore. Swift’s notoriously plush real estate portfolio-which the Wall Street Journal tallied at $150 million earlier this year-has helped tell her story for more than a decade.
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